Tag Archives: SEO

“We’re not writing for machines. We’re writing for humans.”

The Atlantic no longer focuses on SEO for headline writing:

“Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a phone conversation ahead of his on-stage interview at our Mashable Connect conference in Orlando, Fla. last weekend. “Truly [our writers] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral.”

And the capper:

And what kind of headlines do well? “A great headline is just a great headline,” says Cohn. “It has to be clear; it has to be intelligent. We’re not writing for machines. We’re writing for humans.”