Google announced Google+ integration into Google search today, which will bring users more personalized results based on friends’ usage of Google+. The social integration, however, will only be for Google’s in-house social network Google+. MG Siegler believes the feds and rival social networks won’t stand idle:
This is the type of case that Senators die for. Google wrapped it in a bow and placed it in one of their laps.
Most of the broader antitrust concerns against Google are bullshit in my opinion. You can argue that they have a monopoly on search, but it’s a natural one. They’ve earned it. They’re simply better at search than their competitors. This has always been true. It remains true.
But when they use that natural monopoly to start pushing into other verticals, things get gray. Travel, restaurant reviews, etc, etc. We see more of it each year.
But this, at first glance, seems decidedly worse. Google is using Search to propel their social network.