Dropbox announced a big storage increase on its entry-level Pro plan from 100 GB of storage to 1 TB (1,000 GB).
Dropbox increased storage a few years ago, but it was only a bump from 50 GB to 100 GB. Another storage bump up was expected but not to this extent. This changes how you can use Dropbox. Now most users can use Dropbox both as a syncing service and a backup service, whereas 100 GB of space was not enough to back up many people’s home computers.
Because of the lack of storage space, I was planning on canceling my Dropbox Pro account. It’s not enough storage to backup even my laptop, and Apple’s new iCloud Drive will handle syncing for me (even to my PC). I imagine a lot of people were considering the merits of Dropbox lately.
Dropbox has been facing increased pressure from backup services such as Backblaze, and syncing and storage services such as Microsoft’s OneDrive and Apple’s iCloud Drive. For online backups, a dedicated service like Backblaze is still superior (especially if you’re not fastidious with where you store your files), but at least Dropbox now offers enough storage for most people.
Dropbox is also rolling out new features such as remote wipe in case a device is lost or stolen and much more robust sharing controls. These power-user features may be enough to entice users to choose Dropbox over the built-in OneDrive and iCloud.
iCloud Drive is launching this fall and now every iPhone, iPad and Mac will come with this online storage and syncing service built-in. The only way Dropbox can compete with that and Microsoft’s OneDrive is on price and robust cross-platform compatibility.
I do wonder if this will cause Apple to bump up the storage on iCloud Drive before it launches this fall? In particular, Apple should offer more free storage to have parity with competitors. Apple is going to offer 200 GB of storage for $3.99 a month, which is a much better deal for your average user than Dropbox’s new plan, but quite a bit more expensive per GB than what Dropbox is offering.
Will these new plans and features be enough for Dropbox to keep me as a customer? That will depend on how good iCloud Drive is. Price isn’t everything, and Dropbox has worked very, very well for me over the years. And these new features and pricing have gotten my attention.