I don’t watch a lot of television live, save for sports. I don’t have cable, and Netflix is how I watch most television shows. But Twitter pulls me back into live television.
There is nothing that cable companies and channels can do to pull me back into live television, but technology and the communal experience can. Twitter is so much better than the day-after water-cooler experience. You discuss and share experiences in real time, as new developments happen over the course of a show.
Twitter is the only reason I watch the Oscars. The show itself is kind of boring and bloated, but all the discussion about the host’s jokes, who won what award (or should have won), etc. makes it enjoyable. Oscar watching parties are still popular, and a good way to go, but with Twitter you don’t need a party to experience a live event with lots of people.
I binge watched How I Met Your Mother with my wife starting about a year ago. We eventually caught up to the final season about halfway through (eight seasons in a year is a hell of a way to watch a sitcom). And I’m glad we did for the finale, even though the show is much more enjoyable to binge watch than in 22-minute chunks.
With the second screen experience and Twitter, watching television becomes a communal experience, where as share our thoughts and theories.
As we were watching the HIMYM finale, I couldn’t take it anymore. I opened up my laptop and went on Twitter. I had to see what people were saying, and I wasn’t disappointed.
The #HIMYMFinale hashtag was the top one in the U.S. I went there and was able to vent and share my feelings. About half way through the finale I began tweeting my own thoughts.
As this point, I none of us knew the Mother would die (although I expected her to for several weeks), and that Ted and Robin might be a thing again in the future. And then people began responding to me. Some thought there was no way this could happen.
After the final was over, and it was clear what had happened, I sent out one of my final tweets.
If I hadn’t caught up to real time with the show, I would never have sent this tweet out, and had all the interaction I had with people all over the world that night and for the next week. People will still be upset by the finale (or continue to love it) for years, but the energy around the finale was when it aired. Imagine the snark that would have happened when Seinfeld’s finale ended if Twitter were around. I almost want a time machine and Twitter to make that happen.
Of course, you have to avoid Twitter if you want to avoid spoilers, and there is no way to segregate tweets by region. West Coast HIMYM fans could watch the finale when it aired and still have it spoiled by East Coast viewers and their reactions. That’s a flaw in the current broadcast television model that will only cause more people to go to streaming.
Not showing shows at same time everywhere is the issue — an anachronism from a pre-social media time. The social experience around a television event shouldn’t be limited to people who get to watch the show first.
This is one of the big strengths of Oscars and live sports. These kinds of events are shown everywhere at the same time and work very well for social media. Scripted television will need to adapt.
Binge watching is great. Most of the time it is better than watching a 30-minute show filled with commercials once a week. But binge watching kills the social experience. This will have to be rectified.
But traditional television models are bad at binge watching and the social experience. Viewers don’t really benefit at all from the traditional television model, which is user hostile.
One day when all content goes over IP, this won’t be an issue. Imagine being able to watch a television show when it airs on CBS in your time zone or being able to stream it at the same time everywhere. West Coast viewers could tune in at the same time as East Coast viewers.
But the more I binge watch, the more I realize that the current model really harms the viewing experience and the show themselves. Sitcoms really drag when you are given about 22-minutes of new content a week surrounded by ads. Game of Thrones, with each episode being a weighty 50+ minutes, sans ads, still works in a once-a-week format, because the show is so dense that it’s hard to binge watch more than a few episodes in a week.
I don’t think sitcoms like HIMYM do that well. The show was more enjoyable when I could binge watch it. You can get in about three episodes of HIMYM in about an hour on Netflix. But, again, binge watching can’t be nearly the social experience. All you can talk about with binge watching are the broad strokes of a show.
So, what’s the solution? Perhaps we need more hour-long shows with fewer episodes per season. Or, maybe every episode except for the last few in a season should be available on day one. This way people can binge watch the show over a few weeks and then come together for a big finale together as a community.
House of Cards is a great show, and it’s fun to binge watch, but it lacks a strong social community around it.