Pew has a new report on the state of Twitter that shows that the rate of adoption and usage of Twitter is remaining fairly steady. The real story, however, might be that Twitter finds itself popular with educated and wealthy people and people at the other end of the spectrum, but not in between.
Some key findings:
- 15% of online adults use Twitter. A year ago that number was at 13%.
- On a daily basis about 8% of online adults use Twitter.
- Black American use Twitter at the highest rate with 28% of online black Internet users using the service. Compare that with 12% of online white Internet users.
- Young people like Twitter more than older adults. 26% of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. And 31% of Internet users between 18-24 use Twitter.
- The service is popular with poorer and wealthier citizens. 19% percent of Internet users with a household income below $30,000 use Twitter and 17% with a household income above $75,000 use Twitter. The people in between use it the least.
- The same trend holds true with education. Those with no high school diploma use the service the most at 22% and on the other hand those with at least a college degree use it at 17%. Again, in between the numbers drop off.
Twitter is a big site, but it’s clearly not a tool that the majority of Americans use. Half of adults and three-fourths of teenagers use social networking, with Facebook as by far the dominate site.
Twitter is the darling social network of journalists and cultural elites, but Facebook is where the majority of Americans are hanging out.