The Atlantic, which was founded 154 years ago, posted its first profit just last year, in part the result of its emphasis on digital. And while most publishers say that digital is an increasing part of their revenue pie—for major publishers, digital dollars make up a less than 20 percent slice, generally—The Atlantic says it’s not because its print side is getting weaker. In fact, it claims that October was actually a “record” month for print revenues. Overall, ad revenue was up by 5 percent compared to a year ago, the previous October high, the company said.
The Atlantic is blazing a trail to show how good, meaningful journalism and analysis can be done on the Web. Their beatbloggers are as good as it gets.