Tablet users watch video 30 percent longer than desktop OS users

Even mobile users watch videos longer than desktop OS users. This has implications for content and user expectations:

Tablet users averaged 30 percent more viewing time per session compared with desktops, according to data released this week by Ooyala, a provider of video services to major brands. Tablet users also tended to be more engaged, finishing videos at nearly twice the rate as desktop users.

For each minute of video watched on a desktop, tablet users watched for one minute 17 seconds, an average of 28 percent longer than desktop viewing. Video completion rates on tablets were also 30 percent higher than non-tablet mobile devices.

Video ads generate a lot more money than banner ads. Same with audio ads. This could be good news for content producers moving forward, and it’s important to understand how users on different computer platforms consume content.

Keep an eye on these trends.