Darrell Etherington reports that Condé Nast publications are seeing huge gains in subscriptions since Apple launched Newsstand on iOS, echoing similar findings for other companies:
Not only did subscriptions increase, but single issue sales also skyrocketed with a 142 percent increase when compared with the eight weeks prior to Newsstand’s launch. Both represent increases as measured across all nine of Condé Nast’s digital titles available on the iOS platform.
What makes this so fascinating is that most geeks aren’t that high on Newsstand. In fact, after Newsstand was launched, there were countless blog posts about how to hide the Newsstand icon. But Newsstand is so powerful precisely because it’s not a geek tool.
Newsstand makes it much easier for non-techies to subscribe to and manage their magazine and newspaper subscriptions. A geek already knew how to do this, including how to group news apps together. Many people don’t grasp how to group apps together.
But Newsstand is bigger than usability. It puts news content front and center on every iOS device. Geeks knew that they could buy and consume news content on iPads and iPhones. Many regular users did not. Now everyone knows, and everyone can see how easy it is to subscribe to and consume news content on iOS.
Let’s see if this trend continues.