Paidcontent reports that some magazine publishers are seeing substainally higher sales with Apple’s new newsstand service that puts magazines and newspapers in one place, instead of as disparate apps:
“Sales across the board have shot up, more than doubled the normal daily sales rate,” according to Adam Hodgkin, co-founder of Exact Editions, which digitises print titles including The Spectator and Press Gazette for purchase over the web and as iOS apps. “Some magazines have experienced a 150 percent increase in sales. This appears to be continuing beyond the launch weekend.
“Exact Editions noticed exceptionally high levels of activity over the weekend. Freemium sample apps were downloaded much more over the weekend than normal. Sales through iTunes are rapidly getting stronger and stronger.”
I’m not surprised. Newsstand is a much more elegant way to consume news content on the iPad. By putting magazines in one place, it’s much easier to consume magazine content on the iPad. In addition, newsstand downloads magazines and newspapers in the background. After a new issue is released it automatically downloads to your iPad.
Most news apps still have a long way to go, but newsstand should help make the experience better for users. A better user experience should mean more sales.