Automating posts on Facebook hurts engagement

Vadim Lavrusik has some excellent advice about being authentic on social media:

Tip of the Day for Journalists: Posts published through automated feeds (RSS, other platforms, etc.) get 2-3x less engagement than posts published manually with an authentic voice (as a teaser for the link).

People know when you’re not listening. They’re going to be less likely to contribute their thoughts on something when they think they’re talking to a wall.

Authenticity matters.